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Manhattan · NYC landmark

Demarest and Peerless Motor Car Buildings

224-228 West 57th Street · Manhattan, New York City

Two early Automobile Row showrooms later combined for General Motors' first major corporate headquarters.

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Demarest and Peerless buildings at Broadway and West 57th Street in 2018
Photo: Tdorante10 · CC BY-SA 4.0

NYFE Summary

Broadway's Automobile Row once displayed cars where carriage businesses had operated. These two neighbors served different firms. Demarest made carriage and automobile bodies, while Peerless sold luxury cars and used the upper floors for storage and repairs.

General Motors later joined the buildings for its first major corporate headquarters. Their pale terra-cotta fronts look related, but the ornament differs. The Peerless building wraps around its corner neighbor and rises to a small tower.

NYFE summary from the official history and visitor sources linked below.

Plan a visit

Check the operator’s current opening, admission and access information before travelling. Historic status does not guarantee public access to every interior.

Official visitor information ↗

Sources & further reading

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